In Culture
The Coca‑Cola Company and our bottling partners celebrate and honor the cultural legacies of the communities we serve. Through initiatives like "The World is My Yard" HBCU platform, "Celebrate Love" along with celebratory collaborations like "Sprite x Wakanda Forever," Coca‑Cola is committed to rich storytelling, imaginative creative executions and highlighting cultural experiences across communities.
Featured Campaigns
CELEBRATING HERITAGE
Coca‑Cola® is for everyone
‘For Everyone’ highlights both what we have in common and what makes us unique, reminding us that no matter what divides us, there’s a Coca‑Cola for every one of us.
Celebrating Community
Cricket Watch Party: India vs. Pakistan
The India-Pakistan cricket rivalry is one of the most intense sports rivalries in the world. The matches between these neighboring countries are among the most-viewed sporting games. Coca‑Cola and Liberty Bottler brought fans together for an epic watch party in Mets Stadium.
Culture in Action, Stories That Inspire
These are just a few of the initiatives we engage in to highlight rich cultural narratives and inspiring unity across communities.
- Celebrating Opportunity
- Celebrating Heritage
- Celebrating Community
Our Partners
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